1. Introduction

This Cookies Policy explains how GUTSY LTD ("we", "us", "our") uses cookies and similar technologies when you use our mobile application, Just Gutsy (the "App").

This policy should be read alongside our Privacy Policy. It explains what these technologies are, why we use them, and your rights to control our use of them.

2. What Are Cookies and Similar Technologies?

Cookies are small text files that are stored on your device. However, in a mobile app context, the term is often used more broadly to include other similar tracking technologies, such as Software Development Kits (SDKs).

An SDK is a third-party piece of code embedded within our App that allows our partners to collect information about how you interact with the App. We use these technologies to help our App function, understand how you use our service, and for analytics purposes.

3. Why Do We Need This Policy?

Under the UK's Privacy and Electronic Communications Regulations (PECR), we are required to provide you with clear and comprehensive information about the technologies we use and to obtain your consent before placing any non-essential cookies or SDKs on your device.

4. What Technologies Do We Use?

We use the following categories of technologies in our App:

a) Strictly Necessary Technologies

These are essential for the App to function correctly. They cannot be opted out of as the App cannot operate without them. No personal data collected by these technologies is used for tracking or analytics purposes.

Provider	Technology	Purpose	Data Collected
Google LLC	Firebase Authentication SDK	To manage secure user login, maintain your authenticated session, and protect your account.	Session tokens and authentication credentials stored locally on your device.
Google LLC	Firebase App Check	To verify that requests to our backend originate from our genuine App, protecting against fraud and abuse.	An attestation token stored locally on your device. No personal data transmitted.
Google LLC	Firebase Remote Config SDK	To allow us to update App settings and feature configurations without requiring a full App update.	Configuration values cached locally on your device. No personal data collected.

b) Analytics and Performance Technologies

These technologies collect information about how you use our App, including crash reports, performance data, and usage patterns. They help us fix bugs, improve stability, and develop new features. These technologies will only be activated if you explicitly consent.

Provider	Technology	Purpose	Data Collected	Retention Period
Google LLC	Firebase Crashlytics SDK	To automatically detect and report app crashes, helping us identify and fix stability issues.	Device model, operating system version, app version, a persistent Crashlytics installation UUID, and crash stack traces.	Crash reports retained for 90 days in Firebase console.
Google LLC	Firebase Analytics / Google Analytics for Firebase	To collect anonymised statistical data on how users interact with the App, helping us understand usage trends and prioritise new features.	App instance ID, session data, screen views, in-app events, device type, and operating system. IP addresses are anonymised before storage.	User-level and event-level data retained for up to 14 months by default.
Google LLC	Firebase Performance Monitoring SDK	To measure App performance including startup time, network request latency, and screen rendering, helping us identify and resolve performance issues.	Firebase installation ID, device model, operating system, network conditions, app start time, and performance trace data.	Performance data retained for 30 days in Firebase console.

5. Your Consent

When you first open the App, we will ask for your consent to use the Analytics and Performance technologies described above. These technologies will only be activated if you explicitly agree.

Our consent request will present analytics and performance technologies as a separate, optional choice from the core App functionality. Consent will not be pre-selected. You will be able to accept or decline analytics independently, and declining will not prevent you from using the App.

Strictly Necessary technologies do not require your consent as they are essential for the operation of the App.

6. How to Manage Your Preferences and Withdraw Consent

You have the right to withdraw your consent at any time.

You can manage your preferences for non-essential technologies through the settings menu within our App. You will find an option to control your analytics settings, which will allow you to opt-in or opt-out easily. This toggle is found under Settings within the App and applies simultaneously to crash reporting, usage analytics, and performance monitoring.

Please note that opting out of analytics will not affect the core functionality of the App, but it will limit our ability to improve your experience based on usage data.

7. Changes to This Policy

We may update this Cookies Policy from time to time. We will notify you of any significant changes. Where changes affect the non-essential technologies we use or the purposes for which we use them, we will request your consent again through the App before activating any new or changed technologies. For administrative or clarificatory changes that do not affect your consent choices, your continued use of the App after notification will constitute acceptance of the updated policy.

8. Contact Us

If you have any questions about our use of cookies or other technologies, please contact us at hello@justgutsy.com.

You also have the right to lodge a complaint about our use of cookies and tracking technologies with the Information Commissioner's Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.